Helping Thompson Machinery evaluate its next fleet move.
Thompson Machinery partnered with Inspire11 to develop Rentel around a practical challenge: the volume of data and decisions involved in running a rental business.
The challenge
Buying, selling, and moving equipment requires teams to weigh a wide range of information. Thompson wanted technology that could bring that data together and help its rental team evaluate decisions more quickly.
The team also wanted to consider future conditions when assessing fleet needs, with recommendations that could support its operating experience.
The collaboration
Thompson brought knowledge of the rental business. Inspire11 brought the technology expertise to translate that knowledge into a working tool. Through ongoing conversations, the teams worked through operating challenges and the decision criteria that mattered.
The role Rentel plays
Rentel aggregates information and provides recommendations to support buying, selling, and moving decisions. Thompson uses the tool to evaluate potential actions and strategies, with its team applying the experience and context needed to make the decision.
The tool allows us to evaluate decisions and specific strategies and gives us more confidence in future decisions.
Vice President of Rental, Thompson Machinery
The opportunity ahead
Thompson has identified other areas of the business where similar technology could help optimize decisions. That experience points to a practical path for expanding Rentel: build from real operating needs and evaluate the value of each additional use.
Explore what this could mean for your fleet
Bring the decision your team is working through. We will explore how Rentel could support it.
Rentel is the technology platform that helps construction equipment businesses make faster, smarter decisions about what to buy, sell, or move, using their own data and upcoming project needs.