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Better fleet decisions build more valuable businesses.

Rentel helps equipment rental businesses improve performance by making more informed decisions about their fleets and capital. Created and backed by Eleven Capital Partners and Thompson Machinery, with Inspire11 as its technology partner, the platform brings together the operating experience, investment perspective, and technical expertise needed to address the industry’s most consequential decisions.

Built from experience in the business

Rentel grew out of an understanding of rental operations and the financial impact of everyday choices. Decisions about purchasing, deployment, and asset disposition shape how effectively a business uses its capital and how profitably it can grow.

Thompson Machinery’s firsthand experience grounds the platform in those realities. Eleven Capital Partners brings a broader perspective on business growth and enterprise value, while Inspire11 develops the technology that puts this combined expertise to work for rental teams.

Focused on long-term value

We believe the value of decision intelligence lies in how it improves the economics of the business. Rentel brings relevant data and recommendations together so operators can evaluate trade-offs, act with confidence, and direct resources toward opportunities with the strongest potential returns.

That focus guides the platform’s development. As Rentel expands, we are investing in capabilities that help rental businesses improve fleet utilization, strengthen profitability, and grow without adding unnecessary operational complexity.

Rentel is the technology platform that helps construction equipment businesses make faster, smarter decisions about what to buy, sell, or move, using their own data and upcoming project needs.